Monday, February 7, 2011

Ethnography Proposal

Project Group Members
Aaron Kirkes
Adam Friedli
Patrick Frith

The Group
An idea we came up with is to study reddit.com.  This site is a general posting site where the postings gain a ranking with a thumbs up or thumbs down given by each user, and this affects how close to the top of the lists of postings the post is.  The posts can range from notable news topics to humorous items from the internet to people being bored and posting that they are staying awake for 72 hours and are asking for people to tell them things to do.  These are a few examples we saw perusing for about 10 minutes.  We have not had any other prior experience with this website.

The Learning
We hope to find out if there is any specific etiquette or behavior people are expected to abide by on the site.  Are there things people can do to be viewed of as a noob or inexperienced user?  What are the general posting trends?  Does breaking news make it to reddit before it makes it to other mediums?  Are there people who post regularly on reddit, and if so, what exactly makes them popular?  How are these people consistently appealing to the general populace?  We can come up with other ideas as we observe over time.

The Studying
Since this is an online website, it should be very easy to observe at least two hours per week.  We would say even a couple hours each day should be quite easy to accomplish, depending on the workload given for other classes.  We can pool our results as well, and try to find trends of midday postings versus late night posting.

Quantitative and Qualitative Data
Quantitative data can be the number of postings of a certain kind, such as newsworthy postings versus humorous postings versus general nonsense postings.  Qualitative can fall into the types of postings and what the more successful postings possess that the others do not.

Interaction
Once we gain a general understanding of how posts are laid out, we could make a post about this very project for class asking how people view reddit.com.  We could even ask some questions that the readings bring up, such as what people think of Milgram’s shock experiment, or any other ideas that might come to mind.  If these posts are successful, they might even be able to become part of the data for the study.

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