Chapter 2 – The Multiple Faces of Emotion and Design
Summary
Norman explains the three levels of emotional design. He concentrated on the pleasure and effectiveness of use and the self-image, personal satisfaction, and memories. A major point of his is that brands can evoke a massive emotional response from the user. Anyone who names a trusted brand does so as an emotional response that results from a long line of experience with the products and service and how it made them feel.
Summary
Norman explains the three levels of emotional design. He concentrated on the pleasure and effectiveness of use and the self-image, personal satisfaction, and memories. A major point of his is that brands can evoke a massive emotional response from the user. Anyone who names a trusted brand does so as an emotional response that results from a long line of experience with the products and service and how it made them feel.
Discussion
I had never really thought of console advertisements as directly projecting to the main audience. It makes sense though. And his idea to have different advertisements to appeal to more groups of people was a cool idea. I think that is one of the main reasons Nintendo does so well with the Wii. Its main appeal is still just one group, the family, but this includes all individuals of a family. The advertising boasts the console as being family friendly, and sales numbers reflect the success of this campaign. It appeals to a larger audience, so naturally the sales have been some of the best among all the console options.
I had never really thought of console advertisements as directly projecting to the main audience. It makes sense though. And his idea to have different advertisements to appeal to more groups of people was a cool idea. I think that is one of the main reasons Nintendo does so well with the Wii. Its main appeal is still just one group, the family, but this includes all individuals of a family. The advertising boasts the console as being family friendly, and sales numbers reflect the success of this campaign. It appeals to a larger audience, so naturally the sales have been some of the best among all the console options.
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