Reference
Media Equation
- Part 1: Clifford Nass and Youngme Moon
- Part 2: Clifford Nass, Jonathon Steuer, and Ellen R. Tauber
- Part 3: Clifford Nass, Youngme Moon, BJ Fogg, Byron Reeves, and Chris Dryer
Media Equation
- Part 1: Clifford Nass and Youngme Moon
- Part 2: Clifford Nass, Jonathon Steuer, and Ellen R. Tauber
- Part 3: Clifford Nass, Youngme Moon, BJ Fogg, Byron Reeves, and Chris Dryer
Summary
The first of these selections explained how humans tend to view the computer as more of a social entity than a machine. Humans tend to personify the computer and give it human-like traits. Even though people in a study claimed that treating computers as humans should not be done, this did not stop them from doing so. In general, the readings showed how computers are viewed as social entities. This was shown very clearly in the experiment in problem solving where a person was paired up with a computer. The computer was either dominant or submissive, and in each situation the person treated it as another human being. They knew and acknowledged it was just a computer, but they reacted to it as if it were a person with those exact same traits.
The first of these selections explained how humans tend to view the computer as more of a social entity than a machine. Humans tend to personify the computer and give it human-like traits. Even though people in a study claimed that treating computers as humans should not be done, this did not stop them from doing so. In general, the readings showed how computers are viewed as social entities. This was shown very clearly in the experiment in problem solving where a person was paired up with a computer. The computer was either dominant or submissive, and in each situation the person treated it as another human being. They knew and acknowledged it was just a computer, but they reacted to it as if it were a person with those exact same traits.
Discussion
These readings started to remind me of the subject matter covered in “On Computers” towards the beginning of the semester. At the beginning of the semester though, we didn’t have the knowledge that we have now. The concepts presented in “On Computers” made sense, but I feel like the Media Equation readings expand on that a lot more and built on all that we have been learning and covering throughout the semester. The most important concept for me that I will take away from this class is the necessity to think like the user and keeping the user in mind in the design process of any product or service. This might seem like common sense, but I have seen enough examples to show that this common sense is not always followed. The Media Equation readings show that people do treat and view computers as other humans. Since this is true, it would only make sense that they would like some sort of human elements present in their interaction with them. If this can be implemented more into the human-computer interaction, I would think this would continue to improve the overall user experience.
These readings started to remind me of the subject matter covered in “On Computers” towards the beginning of the semester. At the beginning of the semester though, we didn’t have the knowledge that we have now. The concepts presented in “On Computers” made sense, but I feel like the Media Equation readings expand on that a lot more and built on all that we have been learning and covering throughout the semester. The most important concept for me that I will take away from this class is the necessity to think like the user and keeping the user in mind in the design process of any product or service. This might seem like common sense, but I have seen enough examples to show that this common sense is not always followed. The Media Equation readings show that people do treat and view computers as other humans. Since this is true, it would only make sense that they would like some sort of human elements present in their interaction with them. If this can be implemented more into the human-computer interaction, I would think this would continue to improve the overall user experience.
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